Let’s face it, it’s the 21st Century and EVERY business should not only have a professional website for their company-but they NEED one!
Quite simply, first and foremost-your customers (and future potential customers) need to be able find you! It’s great to own your own business whether it’s a small corner shop, a café or maybe a small independent company you run from your home such as a dog sitting service or a cleaning company. However if your customers can’t find you in the first place you’re not going to be in business for very long! It’s the digital age and it has been for some time now. Clients and customers need to find out about your business easily and quickly online. They need to know where you are located, what services and/or products you provide, your hours of operation, an easy way to contact you directly, and basic information on you and your business itself.
Having a professional looking, affordable, and informative up-to-date website allows the public to find you! Virtually everyone has a smartphone these days, a home computer, tablet or other internet connected device. Having access to quick, reliable information about your company will allow people to reach you for your services and in turn – put money in your pocket. Remember, your site needs to be professional looking, accurate and modern as well with an easy navigational interface so people can find what they are looking for. If your site is outdated, difficult to find information on or visually unappealing- your customers will go elsewhere.
TOO often I talk to business owners who view having a website as an unneeded expense. In reality it is a much needed and necessary part of your business operation. Without one people cannot contact you and they will go to someone they can.
Another trend I too often see today are business owners thinking if they simply have a Facebook page for their business then that is enough. Nothing could be further from the truth. Facebook is a great media tool and it allows you to share information with your existing (and following) customer base. However, it does not allow NEW clients to find you very easily. Ask yourself “When was the last time you checked online to find out about a local Italian Restaurant or Decorating Company in your area?” Did you go on Facebook and start sorting through company pages hoping to find one? Or did you do what 95% of people do and try a Google search to find one of those businesses in your neighbourhood? I’ll bet it was the latter! People don’t search Facebook to FIND businesses, they use search engines such as Yahoo, Google or others. They may even use a service such as Yelp to get information about your business, but even if they find you, they may not come by if you don’t have a website to visit to find out further information such as menu lists, prices, your location, hours of operation and more.
Simply put-if you do not have a mobile-ready site for your business in the 21st Century you are simply losing money! Still not convinced? Check out a few other examples below…
1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under £100 a month and, in some cases, as little as £20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
4. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With todays busy lifestyles, this is a great selling point when making a purchase decision.
5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
7. A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
8. IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
Rogue 9 Media can provide your business with an affordable, modern and visually appealing website that suits your budget and vision. Give us a call today and together we can help get your business the attention it deserves!